The New Standard Circle:
For women-leaders and women-led businesses preparing to (re)certify under the new B Corp standards.
This program is grounded in Decade Impact’s commitment to helping purpose‑driven companies do their deepest, most strategically aligned work. We know that the new B Corp Standard isn’t just a checklist; it’s a set of expectations emerging in a time of immense social, economic, and environmental uncertainty. The path to (re)certification can feel technical and overwhelming, but it also offers an opportunity for real learning, strategic alignment, and community connection
At its core, this cohort exists to:
Demystify the new B Corp Standard so you understand what’s required and why it matters.
Support meaningful application of the standard into your business operations, policies, and ways of working - not just “passing the audit.”
Build community, resilience, and shared learning among leaders and teams who are navigating the same challenges together.
Enable long‑term impact leadership, so this moment of (re)certification becomes growth, not just compliance.
We’re moving beyond a score; it’s about stepping into your role as an impact‑driven leader with clarity, confidence, and collective support.
We built this because the ground is shifting, and fast.
The new B Corp Standard is one of the biggest transitions we’ve seen in our movement. And it’s happening against the backdrop of global uncertainty, rising pressure, and deep fatigue. The foundations we once trusted; economic, environmental, political - are cracking. And yet, here we are: still building, still leading, still showing up.
We built this because we believe in you. Whether you’re leading a company and a team, or holding the B Corp flame solo - we see you. We know the path forward isn’t always clear. But we also know how deeply your work matters. You are part of something powerful: a community of leaders using business as a tool for good, even when the world feels heavy.
We built this to offer structure, strength, and solidarity during a moment of transformation. To help you meet the new B Corp requirements, and to go beyond them. This is a space to ask bigger questions, refine what still serves, and let go of what no longer does. It’s a space to tap into collective wisdom, challenge what’s possible, and resource one another in ways that are bold, brilliant, and sustaining.
This is our invitation to gather; not just to get through an assessment, but to grow something stronger together.
What You’ll Carry Forward
Professionally
A clear understanding of B Lab’s new 7-topic framework, and how to navigate it with confidence
Templates, policies, and implementation tools tailored to your size, sector, and team capacity
Strategic insight into what’s changed, what still matters, and how to lead through transition
Clarity on what it takes to meet the new mandatory standards
A deeper connection to your impact work, and the language to communicate it with integrity
Access to a peer network of companies who are in it with you - not just for this round, but for the long game
What Will Carry You Forward
Personally
A renewed sense of purpose in the work you’re already doing - and the bigger picture it contributes to
Relief in realizing you’re not doing this alone
A rhythm of support and reflection; space to slow down, ask better questions, and choose aligned action
Courage to lead through uncertainty, grounded in shared values and practical tools
Inspiration from others walking similar paths; stories, ideas, and small wins that remind you why you started
A reminder that business is not just systems and spreadsheets; it’s care, creativity, and community
What You’ll Access.
This program is your compass for navigating the new B Corp Standard - and a place to build the clarity, capacity, and community that sustain impact work over time.
You’ll get what you need to move forward with confidence: monthly learning sessions to unpack each impact topic, toolkits and templates to support your implementation, and real-time conversations on what it means to lead a purpose-driven business right now.
We’ve built this space for the ones doing the work- founders, B Keepers, sustainability leads, and impact champions - who know that certifying is important, but how we show up through it matters more.
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Recertifying B Corps retooling for the new standard
Companies preparing for first-time B Corp certification
Sole, micro, or small businesses (under $2M revenue or 49 employees)
Women-led, women-owned, and gender-diverse leaders looking for practical tools, deeper connection, and honest conversations about what is ahead
Employees in companies carrying this work forward. The B Keepers. Impact Champions, Relentless Sustainability Nerds
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Monthly 90-minute live learning sessions (with recordings)
Monthly 90-minute tutorial sessions that go deeper into the standard (not recorded)
Toolkits and templates for each B Corp impact topic
Private community space for connection and resource-sharing
Optional peer-pair support
Program Rhythm
Duration: 10 months
Format: Live Zoom Gatherings
Live-Learning: 3rd Tuesday of each month (10–11:30am PT)
Live-Tutorial: 1st Tuesday of each month (10–11:30am PT)
Core Topics:
Welcome +
Foundation Requirements
Purpose, Governance & Stakeholders
Climate Action
Environment & Circularity
Fair Work & Labor Practices
JEDI in Practice
Government Affairs & Collective Action
Human Rights Risk
Impact Communications
Your Participation Options
Learning Circle
$300.00 (CAD) / Monthly
Ideal for leaders who want a self-guided experience with structured support.
Includes:
All monthly live-learning gatherings + recordings - 90-minute Expert‑led sessions breaking down the new B Corp Standard, topic by topic
All monthly live-tutorial gatherings - 90-minute Hands‑on working sessions to apply what you’re learning to your business in real time (optional but recommended)
Access to tools, templates, resource library - Practical policies, worksheets, and examples you can adapt and use immediately.
Peer-pair community - Optional paired connection with another cohort member for accountability, support, and shared learning.
Support Circle
$1000.00 (CAD) / Monthly
More than learning—this is for leaders building policies, strategies, and systems with Decade’s support.
Includes: everything in the Learning Circle +
Monthly 1:1 Support Calls - Ten private calls to review policies, metrics, and deliverables
Strategy Deep Dive - One mid-program 1:1 to align your assessment and implementation plan
Submission Prep - One final 1:1 mock review of your B Impact Assessment
Hands-On Implementation Support - Done-with-you development of key policies and impact tools
Shared Workshop - A private Google Drive folder (or sharepoint) to organize your materials, templates, and submissions
Meet the Facilitators
Kristy O’Leary
Founder & Creative Director
A strategist and storyteller at heart, Kristy brings futures thinking, sharp questions, and creative depth to every engagement, always holding space for the end consumer. She’s a former advertiser and media artist turned impact architect for the next economy.
Michelle Austin
Manager, Impact Strategy
Michelle is an enthusiastic disrupter of business‑as‑usual. With expertise in food sustainability and climate justice, she helps brands align economic goals with regenerative impact, seeding and growing change across teams and systems.
Are you ready to join the cohort?
This is a space for companies committed to leading with integrity through the new B Corp Standard.
We’re keeping it small, thoughtful, and aligned - just 10 companies per group.
Apply to join our next cohort by completing the application on the right.
We get started April 21, 2026.
We’ll follow up to confirm fit and next steps.
