New Standard Circle
Next Cohort: May 5
For Leaders, Learners, B Keepers, and Purpose-Led Businesses preparing for certification or recertification, or learning to stay ahead of changes, in the New B Corp Standards.
The new B Corp Standards replace point-chasing with mandatory requirements across multiple impact areas. For businesses, that means deeper impact, more relevant policies, and expansive new impact topics.
This program is grounded in Decade Impact’s commitment to helping purpose-driven companies do their deepest, most strategically aligned work. The new B Corp Standards ask more of businesses: stronger policies, clearer accountability, and a more structured path to certification or recertification. The New Standard Circle is here to help you understand what has changed, build what your business now needs, and move forward with greater clarity, confidence, and support.
At its core, this cohort exists to:
demystify the New B Corp Standards so you understand what is required and what it means for your business
support meaningful implementation across your policies, practices, and internal systems, not just the assessment itself
create the structure, accountability, and shared learning that help impact work move forward with greater steadiness
We’re moving beyond a score; it’s about stepping into your role as an impact‑driven leader with clarity, confidence, and collective support.
We built this because the standard has changed, and so has the work around it.
The new B Corp Standards mark a significant shift for small businesses. What was once a more flexible, points-based process now asks for clearer policies, stronger evidence, and more intentional implementation across the business.
We built this cohort to offer structure, practical guidance, and community during that transition. It is a space to understand what is changing, make meaningful progress, and strengthen the foundations that will carry your impact work forward, not just through certification, but beyond it.
What You’ll Carry Forward
Business Outcomes
A clear understanding of B Lab’s new framework, and what applies most directly to your company
A practical roadmap for certification or recertification under the new standard
Templates, policies, and implementation tools you can adapt to your size, sector, and team capacity
Stronger internal alignment around what your business needs to do next
Greater confidence in communicating your impact work with clarity and credibility
Access to a peer network of companies navigating this transition alongside you
What Will Carry You Forward
Personal Outcomes
A renewed sense of purpose in the work you’re already doing - and the bigger picture it contributes to
Relief in realizing you’re not doing this alone
A rhythm of support and reflection; space to slow down, ask better questions, and choose aligned action
Courage to lead through uncertainty, grounded in shared values and practical tools
Inspiration from others walking similar paths; stories, ideas, and small wins that remind you why you started
A reminder that business is not just systems and spreadsheets; it’s care, creativity, and community
What You’ll Access.
This program is designed to help you navigate the new B Corp Standards with greater clarity, capacity, and confidence. Through live learning sessions, hands-on tutorials, practical tools, and peer connection, you will build both your understanding of the standard and the internal structure needed to act on it well.
We built this space for the people carrying this work inside small businesses: founders, B Keepers, operations leads, sustainability leads, and impact champions who want thoughtful support and practical momentum.
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Recertifying B Corps retooling for the new standard
Companies preparing for first-time B Corp certification
Sole, micro, or small businesses (under $2M revenue or 49 employees)
Women-led, women-owned, and gender-diverse leaders looking for practical tools, deeper connection, and honest conversations about what is ahead
Employees in companies carrying this work forward. The B Keepers. Impact Champions, Relentless Sustainability Nerds
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Monthly 90-minute live learning sessions (with recordings)
Monthly 90-minute tutorial sessions that go deeper into the standard (not recorded)
Toolkits and templates for each B Corp impact topic
Private community space for connection and resource-sharing
Optional peer-pair support
Program Rhythm
Duration: 10 months
Format: Live Zoom Gatherings
Live-Learning: 1st Tuesday of each month
May 5, 2026 - Feb 2, 2027 (10 –11:30am PT / 1 - 2:30 ET)
Live-Tutorial: 3rd Tuesday of each month
May 19, 2026 - Feb 16, 2027 (10 –11:30am PT / 1 - 2:30 ET)
Core Topics:
Welcome + Foundation Requirement
New Standards Overview
Purpose, Governance & Stakeholders (PSG)
Environment & Circularity (EC)
Government Affairs & Collective Action (GACA)
JEDI in Practice (JEDI)
Fair Work & Labor Practices (FW)
Climate Action (CA)
Human Rights (HR)
Impact Communications
Your Participation Options
Learning Circle
$300.00 (CAD) / Monthly
Ideal for leaders who want structured guidance, practical tools, and a clear path their team can carry forward internally.
Includes:
All monthly live-learning gatherings + recordings - 90-minute Expert‑led sessions breaking down the new B Corp Standard, topic by topic
All monthly live-tutorial gatherings - 90-minute Hands‑on working sessions to apply what you’re learning to your business in real time (optional but recommended)
Access to tools, templates, resource library - Practical policies, worksheets, and examples you can adapt and use immediately.
Peer-pair community - Optional paired connection with another cohort member for accountability, support, and shared learning.
Support Circle
$1000.00 (CAD) / Monthly
For businesses that want deeper support building the policies, documentation, and systems needed to move toward submission with Decade alongside them.
Includes: everything in the Learning Circle +
Monthly 1:1 Support Calls - Ten private calls to review policies, metrics, and deliverables
Strategy Deep Dive - One mid-program 1:1 to align your assessment and implementation plan
Submission Prep - One final 1:1 mock review of your B Impact Assessment
Hands-On Implementation Support - Done-with-you development of key policies and impact tools
Shared Workshop - A private Google Drive folder (or sharepoint) to organize your materials, templates, and submissions
Meet the Facilitators
Kristy O’Leary
Founder & Creative Director
A strategist and storyteller at heart, Kristy brings futures thinking, sharp questions, and creative depth to every engagement, always holding space for the end consumer. She’s a former advertiser and media artist turned impact architect for the next economy.
Michelle Austin
Director, Impact Strategy
Michelle is an enthusiastic disrupter of business‑as‑usual. With expertise in food sustainability and climate justice, she helps brands align economic goals with regenerative impact, seeding and growing change across teams and systems.
Are you ready to join the cohort?
This is a space for companies committed to leading with integrity through the new B Corp Standard.
We’re keeping it small, thoughtful, and aligned - just 10 companies per group.
Apply to join our next cohort by completing the application on the right.
We get started May 5, 2026.
We’ll follow up to confirm fit and next steps.
