Essays, Ideas, and Unpolished Truths.

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Kristy O'Leary Kristy O'Leary

Decade Impact 2025 Impact Report

Decade’s 2025 Impact Report highlights a year of navigating massive geopolitical shifts that reshaped the ESG landscape while continuing to grow our impact with values-aligned clients. Since launching on January 1, 2020, we have supported 131 companies in achieving B Corp certification, with 87% of our 2025 revenue coming from women-owned businesses in 2025. We deepened our expertise and service delivery to apparel and fashion brands, helping them integrate rigorous social and environmental standards into their operations. Through our 1% for the Planet commitment, we directed 1% of total revenue to environmental action and food security initiatives, supporting Extinction Rebellion, EcoTrust Canada, EcoJustice Canada, and A Better Life Foundation.

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Kristy O'Leary Kristy O'Leary

Decade’s 2024 Impact Report

Our 2024 Impact Report shares how we partnered with businesses and educational institutions to deliver dynamic service, deepen relationships, and expand our meaningful ESG and B Corp work across North America. We contributed 2% of our total revenue to charities we respect and are values aligned with, reflecting our commitment to community and climate action. In 2024, 68% of our revenue came from women-owned businesses and 27% from BIPOC-owned businesses, demonstrating our focus on equity and inclusion. As of December 31, 2024, we have supported 117 companies in becoming B Corp certified, helping to grow a global movement of accountable, purpose-driven businesses.

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Kristy O'Leary Kristy O'Leary

Case Study: KULA Foods

KULA Foods is a Vancouver-based company focused on connecting people back to the roots of where our food comes from through delicious, plant-based nourishment. Their mission is to bring people together through nourishing and sustainable plant-based options, and embracing diversity to create a more sustainable future, where food is not just sustenance but a cultural experience, a healer, and a bridge to tradition.

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Kristy O'Leary Kristy O'Leary

Vote With Your Dollar This Gifting Season

The way that we choose to purchase has a significant impact on our economies and communities. Whether we choose to support small or big, independent or big box, diverse or not, we’re putting our money towards the economic system we wish to support. We are voting with our wallets.

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Kristy O'Leary Kristy O'Leary

Greenwashing vs. Green Blushing: What's all the buzz?

The term "greenwashing" is likely familiar to many, but what about "greenblushing"? Don't be alarmed—greenblushing is a relatively new concept that highlights the influence of consumer choices, as you will discover throughout this article. With the growing demand for eco-friendly products and environmentally responsible business practices, there is a noticeable shift toward conscious consumerism.

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Kristy O'Leary Kristy O'Leary

Case Study: All Purpose Creative

All Purpose Creative is a Vancouver-based creative design and storytelling agency delivering exceptional digital experiences to drive impact at scale. At its core, the company is driven by a commitment to integrity, sustainability, and community engagement, guided by a vision of a better future for all.

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Kristy O'Leary Kristy O'Leary

Decade 2023 Impact Report

Decade Impact’s 2023 Impact Report showcases how this purpose-driven consultancy supported businesses in navigating a year of change while advancing B Corp certification, women-owned and BIPOC-owned enterprises, and high-impact sectors such as food, built environment, and personal care products.

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Kristy O'Leary Kristy O'Leary

Case Study: b, halfmoon

We are here to support a collective movement towards living in harmony with the planet, in our truth, bringing and finding light, and in constant evolution. Our passion is to promote our wellness lifestyle through our connection with nature, our products and services, innovation and excellence.

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Kristy O'Leary Kristy O'Leary

Case Study: MW Enterprises (is changing everything)

To transform the urban and underrepresented landscapes by investing into, owning, and developing real estate, with a commitment to improving community living standards, and changing the global landscape through aesthetic, functional, and environmental awareness.

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Kristy O'Leary Kristy O'Leary

Case Study: Loulou Lollipop

At Loulou Lollipop, our why is about crafting a brighter future for little ones and helping the moms and dads of today navigate the adventure of parenthood. We’re on a mission to sprinkle joy, wonder, and security into every moment—making life easier without sacrificing style or sustainability or safety. 

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Kristy O'Leary Kristy O'Leary

7 Examples of Canadian B Corps Making the World a Better Place

86 countries worldwide have adopted the new type of company known as a B Corp. These companies are different from traditional corporations in that they have a social and environmental mission in addition to making a profit. They are certified by the non-profit B Lab and have met strict standards for social and environmental performance, accountability, and transparency.

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Kristy O'Leary Kristy O'Leary

Case Study: Elevated Foods

“Our mission amplifies regenerative agriculture techniques, profitability, and responsible resilience. We are in the process of  becoming a Grower-Led, B Corp.”

Founded with a belief in the transformative power of our food system, Elevated Foods is dedicated to regenerating land, strengthening agrarian communities, and nurturing people.

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Kristy O'Leary Kristy O'Leary

“An MBA in business with heart and passion”: Celebrating B Corp with Humanity Financial

In our work to showcase the stories and impact of our clients, we are so thrilled to share the story of Humanity Financial, a CPA firm that works exclusively with Canadian charities and not-for-profit organizations to build the financial capacity of the social sector. It’s been an absolute joy to work with Humanity Financial over the past 9 months, and we are thrilled to announce that they became B Corp certified this past month!

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Kristy O'Leary Kristy O'Leary

OK, Zoomer: 5 Lessons from 8 Weeks of Virtual Workshop Delivery

You heard it here first. I’m making the prediction that ‘Zoom’ will become one of the official words of 2020. Whether used in its native noun form, as a verb (“I’m all Zoomed out”), or as a description of a new wave of exceptionally computer literate older folks (“Zoomers”), Zoom has unequivocally taken over our lives.

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Kristy O'Leary Kristy O'Leary

50th Year of Earth Day

It seems appropriate that we should all be sitting in our houses being aware of the nature around us today. The world went and got very quiet in recent weeks and we are experiencing a new kind of cacophony. Most folks have begun to really notice the birds and the breezes and many other things that had been drown out by our busy, modern lives.

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